Our commitment for over 40 years:
It all began over 40 years ago when the Flas family, after working for some of the biggest coffee brands, decided to set up independently in the coffee and tea industry. Initially, as wholesalers, they imported major German brands such as Edusho, Dallmayer, Hanseaten Kaffee de Edeka, Messmer and Teekanne into the Benelux countries (Belgium, the Netherlands and Luxembourg).
These brands were not yet known in our markets, so we had to build everything from scratch. With the help of a solid team and a lot of hard work and perseverance, the volume produced went from ZERO to +/- 10,000 tonnes per year.
On the strength of this success, the Flas family and their team decided that, in addition to distributing major brands, they would create their own coffee, their own brands and blends that we know today as "Vida Nova®", "Royal n°1®", Domino®, Casa Colon®, Maximo®, Bingo®, etc.
Since then, Flaronis coffees have continued to meet the expectations of coffee lovers by offering the best blends for the best price. This vision has guided the Flas family for over 40 years and made them the success they are today. The experience and know-how acquired over these years have now been passed down from father to son, perpetuating the tradition of taste and quality in Flaronis products.
Building on the success of its brands, the Flaronis group has decided to diversify and offer a whole range of products that go perfectly with coffee, such as 'D'Artagnan' Belgian chocolate, confectionery and pastries.
Flaronis also continues to be the preferred international partner and exclusive distributor of prestigious brands such as Gimoka coffee, Schirmer coffee, Baileys chocolate, Reber chocolate, etc. in the Benelux countries.
In addition to the Benelux countries, Flaronis also markets its brands and products in around ten other countries around the world, including Russia, France, Germany, China, Japan, Peru, Canada, Poland, Romania, Norway, Qatar, Estonia, Croatia, Andorra and Tunisia.
Recently, Flaronis also decided to adapt to the digital world and now offers direct sales of its products via its website www.flaronis.com.
